Million dollar cinema studio2/15/2023 There is no denying that Disney is dominating the movie business today. In fact, the key to the future of movies may have nothing to do with movies themselves at all. ![]() Yet, as content distribution and consumption continue to evolve, emerging trends in the media business, in particular led by the strategic shift of Disney, indicate that the film industry may finally have a shot at moving away from the unreliable hit-driven model and into something far more stable and sustainable. The highs are high and the lows are low, but hopefully the highs are, in total, higher than the lows. The kind of low-cost, dark horse hits like Get Out or My Big Fat Greek Wedding that every studio dreams of are incredibly rare to come by. For every mega hit like Frozen, there will be an epic flop like The Lone Ranger to cover. Yet, as long as there are two or three movies each year that manage to become hits, the massive profits they generate offset all the losses.įor decades, Hollywood has operated under this precarious high-risk, high-reward business model. Some even become massive flops that cost studios hundreds of millions of dollars. ![]() Every year, studios release a finite number of movies. The film industry is a hit-driven business.
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